Next Gen HDFC Netbanking
Building Web Banking for 56 million users across India.
HDFC Bank is one of the largest customer base for its banking services in India. With simplified navigation, a sleek and updated interaction design, the Next Gen platform is built to elevate user's banking experience.
Client
HDFC Bank
Industries
Financial Services, Banking
Date
2019
Recognition
Global Most Innovative Digital Banking in 2021
Challenges
To showcase new partners effectively, as the layout and low discoverability of top-of-funnel traffic are limiting their visibility.
Objectives
Body 2
Impact
Page engagement increased by 165% in comparison to the first marketplace design.
Challenges
To showcase new partners effectively, as the layout and low discoverability of top-of-funnel traffic are limiting their visibility.
Objectives
Body 2
Impact
Page engagement increased by 165% in comparison to the first marketplace design.
Challenges
To showcase new partners effectively, as the layout and low discoverability of top-of-funnel traffic are limiting their visibility.
Objectives
Body 2
Impact
Page engagement increased by 165% in comparison to the first marketplace design.
The problem
testing
The problem
testing
The problem
testing
Challenges
We started with an hypothesis that users will be engaged if they see content from a set of personas.
Challenges
We started with an hypothesis that users will be engaged if they see content from a set of personas.
Challenges
We started with an hypothesis that users will be engaged if they see content from a set of personas.
With testing, Users experienced difficulty connecting with the personas and found them to be abstract. Test users expressed a preference for a comprehensive view of the platform's offerings, rather than having options narrowed down.
With testing, Users experienced difficulty connecting with the personas and found them to be abstract. Test users expressed a preference for a comprehensive view of the platform's offerings, rather than having options narrowed down.
With testing, Users experienced difficulty connecting with the personas and found them to be abstract. Test users expressed a preference for a comprehensive view of the platform's offerings, rather than having options narrowed down.
How might we introduce different ecosystem partners of DBS marketplace and encourage interaction?
How might we introduce different ecosystem partners of DBS marketplace and encourage interaction?
How might we introduce different ecosystem partners of DBS marketplace and encourage interaction?
Discovery
Drawing inspiration for our next hypothesis from how e-commerce websites pique users' curiosity.
Create a relatable experience by aligning with brands, present products and categories systematically, and engage users by showcasing value right away.
Discovery
Drawing inspiration for our next hypothesis from how e-commerce websites pique users' curiosity.
Create a relatable experience by aligning with brands, present products and categories systematically, and engage users by showcasing value right away.
Discovery
Drawing inspiration for our next hypothesis from how e-commerce websites pique users' curiosity.
Create a relatable experience by aligning with brands, present products and categories systematically, and engage users by showcasing value right away.
User Testing
testing
User Testing
testing
User Testing
testing
Validation
Unfortunately, the brands section under performed in the tests.
Validation
Unfortunately, the brands section under performed in the tests.
Validation
Unfortunately, the brands section under performed in the tests.
Despite adding more brands in the second test to appeal to users, 41 out of 50 users showed negative reaction or engagement towards the version with brands. Users did not find the brands section relevant to the top-of-funnel traffic context.
Despite adding more brands in the second test to appeal to users, 41 out of 50 users showed negative reaction or engagement towards the version with brands. Users did not find the brands section relevant to the top-of-funnel traffic context.
Despite adding more brands in the second test to appeal to users, 41 out of 50 users showed negative reaction or engagement towards the version with brands. Users did not find the brands section relevant to the top-of-funnel traffic context.
New Marketplace
A newly improved and scalable site to display more ecosystem partners of DBS Marketplace.
New Marketplace
A newly improved and scalable site to display more ecosystem partners of DBS Marketplace.
New Marketplace
A newly improved and scalable site to display more ecosystem partners of DBS Marketplace.
testing
testing
testing
Learnings
Page engagement increased by 165% in comparison to the first marketplace design.
Placeholder
Learnings
Page engagement increased by 165% in comparison to the first marketplace design.
Placeholder
Learnings
Page engagement increased by 165% in comparison to the first marketplace design.
Placeholder
testing
testing
testing
testing
testing
testing